Applyform
Log in Book a demo
The platform

Everything your counsellors need to convert — nothing they don't

Applyform is the operating platform for student counsellors. Manage your entire pipeline — leads, applications, documents, communications, and performance — in one place, built around how you actually work.

Module 01 · Lead capture & pipeline

Every lead, every channel — one pipeline

WhatsApp Flow registration. Students register directly from a WhatsApp conversation — no link, no external form.

Multi-source ingestion. WhatsApp, Meta ads, referrals, Counselify, and aggregators (Applyboard, Crizac, Infinite Group) feed one unified queue.

Inquiry Quality Score. Every new lead is scored on intake so counsellors know who to call first.

Automatic counsellor assignment. Round-robin or manual override.

Stage-gated pipeline. From inquiry through to visa — no student progresses without a logged counsellor action.

INQUIRY
42
COUNSEL
31
APPLY
24
VISA
18
92New WhatsApp inquiry · UKauto-assigned
78Meta ad lead · Canadaround-robin
CCounselify handoff · AUSreport ready
Applyform · Priya
online
Hi! I want to study in the UK 🇬🇧
Great! Let's get you set up. Which intake are you aiming for?
REGISTRATION · IN CHAT
◦ September 2026◦ January 2027
✓ Lead created · counsellor assigned
Module 02 · WhatsApp & communications

Your students live on WhatsApp. So does Applyform.

Automated nurture sequences. From a 10-minute first touch to a 7-day recovery sequence — no student goes cold without a reason.

Broadcast messaging. Segment lists by intake, country of interest, or pipeline stage.

Respond.io omnichannel inbox. WhatsApp, email, and SMS in one team view.

AI handles tier-1 FAQs. Human counsellors take over the moment the student signals intent to apply.

Call logging. Answered, dropped, and average call time tracked by counsellor.

Module 03 · AI insights

Know exactly where every student is — and what they need next

Persistent AI context per student. Every message, note, email, and call distilled into a living summary, updated continuously.

AI-maintained student timeline. Every action is logged and narrated automatically — no manual note-taking.

Sentiment detection. Flags at-risk or disengaged students before they go cold.

Daily AI summary. Pushed to each counsellor's task queue every morning.

AI context · Priya Sharma
updated 4 min ago
Engaged

Priya is targeting a September MSc in Data Science in the UK, budget £18–22k. IELTS booked for next week. Responsive on WhatsApp, high intent. Next: confirm shortlist and request transcripts.

Shortlist shared · 4 universities2h ago
Call logged · 6 min · positive1d ago
WhatsApp inquiry received2d ago
Funnel · this month↑ 41%
Inquiry → application62%
Application → offer48%
Offer → enrolment71%
TOP AD
UK · Sep
TOP COUNSELLOR
Dana · 24
Module 04 · Analytics & attribution

Know which ads, which counsellors, and which messages are converting

Meta Conversions API. Server-side attribution from ad click to enrolled student — accurate even with iOS privacy restrictions.

Counsellor performance dashboard. Daily, weekly, and monthly call handling, conversion rates, and response times per counsellor.

Referral tracking. Commission rules, approval workflow, and payout tracking — all inside Applyform.

Funnel analytics. Inquiry-to-application, application-to-offer, and offer-to-enrolment conversion rates.

Multi-tenant architecture. Your agency data is fully isolated from all others.

AWS-native infrastructure. High-availability monitoring and uptime alerting.

Monthly subscription. No setup fees, no lock-in, cancel any time.

Global. Built for any study destination, any student origin country.

See the platform on your pipeline.

Book a 30-minute live demo — we'll show Applyform running the way your agency actually works.