Applyform
Log in Book a demo →
The platform

Everything your counsellors need to convert — nothing they don't

Applyform is the operating platform for student counsellors. Manage your entire pipeline — leads, applications, documents, communications, and performance — in one place, built around how you actually work.

Module 01 · Lead capture & pipeline

Every lead, every channel — one pipeline

◆

WhatsApp Flow registration. Students register directly from a WhatsApp conversation — no link, no external form.

◆

Multi-source ingestion. WhatsApp, Meta ads, referrals, Counselify, and aggregators (Applyboard, Crizac, Infinite Group) feed one unified queue.

◆

Inquiry Quality Score. Every new lead is scored on intake so counsellors know who to call first.

◆

Automatic counsellor assignment. Round-robin or manual override.

◆

Stage-gated pipeline. From inquiry through to visa — no student progresses without a logged counsellor action.

INQUIRY
42
COUNSEL
31
APPLY
24
VISA
18
92New WhatsApp inquiry · UKauto-assigned
78Meta ad lead · Canadaround-robin
CCounselify handoff · AUSreport ready
Applyform · Priya
online
Hi! I want to study in the UK 🇬🇧
Great! Let's get you set up. Which intake are you aiming for?
REGISTRATION · IN CHAT
◦ September 2026◦ January 2027
✓ Lead created · counsellor assigned
Module 02 · WhatsApp & communications

Your students live on WhatsApp. So does Applyform.

◆

Automated nurture sequences. From a 10-minute first touch to a 7-day recovery sequence — no student goes cold without a reason.

◆

Broadcast messaging. Segment lists by intake, country of interest, or pipeline stage.

◆

Respond.io omnichannel inbox. WhatsApp, email, and SMS in one team view.

◆

AI handles tier-1 FAQs. Human counsellors take over the moment the student signals intent to apply.

◆

Call logging. Answered, dropped, and average call time tracked by counsellor.

Module 03 · AI insights

Know exactly where every student is — and what they need next

◆

Persistent AI context per student. Every message, note, email, and call distilled into a living summary, updated continuously.

◆

AI-maintained student timeline. Every action is logged and narrated automatically — no manual note-taking.

◆

Sentiment detection. Flags at-risk or disengaged students before they go cold.

◆

Daily AI summary. Pushed to each counsellor's task queue every morning.

AI context · Priya Sharma
updated 4 min ago
Engaged

Priya is targeting a September MSc in Data Science in the UK, budget £18–22k. IELTS booked for next week. Responsive on WhatsApp, high intent. Next: confirm shortlist and request transcripts.

Shortlist shared · 4 universities2h ago
Call logged · 6 min · positive1d ago
WhatsApp inquiry received2d ago
Funnel · this month↑ 41%
Inquiry → application62%
Application → offer48%
Offer → enrolment71%
TOP AD
UK · Sep
TOP COUNSELLOR
Dana · 24
Module 04 · Analytics & attribution

Know which ads, which counsellors, and which messages are converting

◆

Meta Conversions API. Server-side attribution from ad click to enrolled student — accurate even with iOS privacy restrictions.

◆

Counsellor performance dashboard. Daily, weekly, and monthly call handling, conversion rates, and response times per counsellor.

◆

Referral tracking. Commission rules, approval workflow, and payout tracking — all inside Applyform.

◆

Funnel analytics. Inquiry-to-application, application-to-offer, and offer-to-enrolment conversion rates.

Multi-tenant architecture. Your agency data is fully isolated from all others.

AWS-native infrastructure. High-availability monitoring and uptime alerting.

Monthly subscription. No setup fees, no lock-in, cancel any time.

Global. Built for any study destination, any student origin country.

See the platform on your pipeline.

Book a 30-minute live demo — we'll show Applyform running the way your agency actually works.